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Programme

Business and Information Technologies Project (BIT)
International Conference 2010

 “Enhancing business interaction in a globalized world:

IT at the core of business success”


Universidad Catolica de Chile’s School of Communication / School of Engineering
Santiago Chamber of Commerce (CCS)
Santiago de Chile, January 12th-13th 2010

 

In an Information Economy, such as Chile’s (almost 51% of GNP, according to BIT-Chile’s estimations), information processing through digital technologies is at the core of value creation and growth. Yet information for what, and for whom? The current Business and Information Technology (BIT) conference will concentrate distinguished experts and executives from Chile, Asia, the Americas and Europe to discuss and comment on how IT is being used by organisations to connect, inspire, motivate and/or mobilise stakeholders such as suppliers, customers, business partners, employees, or the general public, in the understanding that business processes, organisational structures, managerial scopes of control and the nature of work itself is being transformed by technological innovations.


DAY 1. THE BUSINESS AND ORGANISATIONAL PERSPECTIVE

Open to specialists, executives, policymakers, and invited guests

Tuesday January 12th 2010

Venue: CCS (Monjitas 392, Bellas Artes metro station, line 5)

Simultaneous translation from/to Spanish available

08:45-09:00: Registration

09:00-09:10: Words of welcome

  • Mr Peter Hill, CCS President
  • Prof. Silvia Pellegrini, dean, School of Communications UC
  • Presentation of the seminar, by Dr Sergio Godoy, director of BIT Chile, School of  Communications UC

Keynote speech:

09:10-09:30:

A global view of IT-induced corporate changes, by Uday Karmarkar, UCLA Anderson School of Business, director of BIT project, USA

09:30-11:00: Panel 1. Social networks and organisations

Chair: Dr Marcos Sepulveda, UC

15 minutes per speaker

  • The case of Sony Music Inc., by Scott Dinsdale, Executive Vice President of Digital Operations, Sony Music, USA (by web conference)
  • Flexibility, responsiveness, and reliability in air travel & customer relations, by Francisco Guimpert, IT Director, Lan Airlines
  • Social and Business networking in Colombia, by Ana Maria Trimiño, CINTEL-Colombia
  • Social networks in Chile and their business implications, by Paolo Colonnello, Blue Company, creator of Bligoo.com, Chile 
  • Public’s Q&A

11:00-11:10: break

11:10-13:00. Panel 2. Innovative experiences on networking and business connections through IT

 Chair: Dr Sergio Godoy, UC

15 minutes per speaker 

  • Networked business: B-TV, albergo diffuso and other cases, Dr Andreina Mandelli, BIT Italy, SDA Bocconi/University of Lugano
  • Horizontal content creation in media and corporations: Mas de Chile project, by Silvia Pellegrini, School of Communications UC, Chile 
  • An international e-commerce strategy in retail: the case of Falabella’s Latin American expansion, by Julius Odian, Manager of Technology and Development, Falabella 
  • Public’s Q&A

14:00-16:00. Critical issues on connecting organisations and stakeholders through IT

 Chair: George Lever, CCS

15 minutes per speaker 

  • Web usage worldwide and its effects, by Dr Jeff Cole, USC Center for the Digital Future, director of World Internet Project (WIP), USA (By  web conference) 
  • Key aspects about servitisation of organisations, by Dr Hosun Rhim, Korea University Business School 
  • IT-based transformation in the content industry: the case of Canal 13, Ignacio Arriagada, Manager of Innovation, Canal 13 TV. 


DAY 2. ACADEMIC DISCUSSION (BIT MEMBERS AND SPECIAL GUESTS ONLY)

Wednesday January 13th  2010

Venue: School of Communications, Universidad Catolica’s main campus (Alameda 340, Universidad Catolica metro station, Line 1)

 09:00-13:00: Morning. Main BIT findings worldwide. 

09:00 - 10:45: First part.


  •  Italy, by Paolo Neirotti: Influence of environmental conditions for IT adoption by SMEs in Italy
  •  Chile, by Marcos Sepulveda/Sergio Godoy/George Lever
  •  Colombia, by Ana Maria Trimiño

10:45 - 11:00: Break.

11:00 - 13:00: Second part.

  •  Korea, by Hosun Rhim
  • Methodology for economic analysis, by Hiranya Nath (BIT UCLA)
  • Models for sector studies, by Uday Karmarkar (BIT UCLA) 

14:00-17:00: Evening.

  • Internal BIT project matters.
  •  Results from changes in the BIT questionnaire
  •  Future of the project:
    • BIT model: network-based model? The value of comparison, community, networks, and discovery vs. the "deep research" needs
    • SRII
    • The service economy
    • Future conferences

DAY 3. OPTIONAL TOUR FOR BIT PARTNERS

Thursday January 14th 2010

Optional day tour for BIT partners to Isla Negra, Casablanca Valley vineyards, and Valparaiso, provided a minimum number of registrations.


Updated January 12h, 2009/ 22:00